Shannon - Evaluation 3

What have you learned from your audience feedback? 

Initially we agreed on a chosen plot. We then typed this up and presented it to our audience via Google docs initially which was able to be completed anonymously which included questions such as ‘what genre would put the short film under’ ‘what age rating would you give the film’ and so on. Not only did we have to decide on a plot but also we had to know the answers to the questions we were asking. We had sub-categorized our film as a thriller, which meant we had to identify our target audience to put the questions out to. Typically males enjoy thrillers more than females due to psychological side of it however we wanted to try and attract females also by giving it the 'romantic' edge. Therefore we came to the conclusion that our target audience was going to be adolescent teens and above. Below is the results we gathered via the Google questionnaire...

Another method we used as a way of gathering audience research was via video interview. We thought the ideal place to interview people would be college as that was our target audience. We asked the same questions as on the online questionnaire however i feel we got more genuine results due to the interviewee being put on the spot and unable to lie behind anonymity. Throughout this process we gave the public full permission to scrutinize any issues they thought we had with our plot. We found that most of the feedback was positive and we had little 'improvement suggestions'. Below is the results we gathered via video interview...

After receiving the feedback we took it on board and continued with the process of making our short film. Once we had completed our rough edit of our film we exported it onto YouTube and sent out another questionnaire to see if there were any minor adjustments an audience may see that we as a production team couldn't see. The results we gathered from this was that there was a small error with the audio that we wouldn't have seen other wise. Also there was a little confusion with the potential rating of the film which was expected due to there being little difference between 12 and 15. We looked at the bbfc guidelines and from here we made subtle adjustments to things such as lighting and sound which despite only being minor changes made sure that it fitted the guidelines of a 12 rather than pushing the boundaries and making it confusing for the audience. Below is the results we gathered via google docs for the second time....

Overall i feel the audience feedback was beneficial in aiding with our film making process and without it i don't think the media product we have created would be at the standard that it is at now therefore the feedback we received, although minor was crucial when reaching the quality our final product is at now. 

Shannon - Evaluation 1

In what ways does the media product use,develop or challenge forms and conventions of real media products?

As a group last year we were aware of all aspects what are needed to create a successful, one of those being continuity. Continuity meaning each shot follows on from one another. This rule is required for audience purposes as it allows the media product to be understood thoroughly also above all it makes the plot believable.

We achieved continuity by mainly keeping the mise en scene same throughout. We did this by ensuring if we were filming on different days we filmed at similar times to try and get the lighting as similar as possible, obviously this was something slightly out of our control however we did our best to maintain similar day light, which overall did work in our favor as shown by the images below. (the kidnap scene and fountain scene were filmed on different days). When looking back now the only issue i think was the sun, on the fountain scene it was partially sunny and on the kidnap scene it was mainly grey, however continuity was still maintained to some level as it just showed time progression and added to the story of Hollie waiting a while for Ethan.   

Another contributing factor to the continuity of our film was clothing. We ensured Hollie despite filming on different days was wearing exactly the same as she was the previous time we was filming. Also silly things such as hair styling and makeup all adds to the effect what continuity as you can see below...

The 180 degree rule also was present throughout film. We used a static camera on a tripod which meant a seamless continuous level was maintained whilst panning the camera etc. The change in equipment from last years preliminary task where we held a small Panasonic camera was vast and majorly improved continuity levels throughout our media product. 

This year i feel our media product conforms to the typical thriller conventions as an appose to challenge them. We had a typical antagonist (male) and typical protagonist (vulnerable female). We found this was a recurring theme in most thriller films similar to ours such as the call. Another contributing factor to the typical conventions was the fact that our antagonist was kept a mystery until the end of the film shown below...

The typical conventions we have stuck to i don't feel are boring i just think it will give the viewer full satisfaction in what to expect however we add a twist with the cliff-hanger at the end giving the film an edge.

The main aim of our film was to entertain the audience giving them satisfaction and pleasure in what they were seeing, to do this we used an entertaining genre which allows us to use suspense and action in our 5 minute film. The plot of the film keeps the audience intrigued throughout, right until the very end. I feel we have achieved this as our film gives a range of emotions keeping it entertaining to watch. However, although it is there to entertain we felt our film could be used in educational ways to show the dangers of the internet. We aimed to show that no one is entirely sure who they are speaking to which we took inspiration from the Catfish series, and I am very confident that we achieved this by using the most dramatic way possible of showing Hollie being kidnapped as it gives a sense of shock and highlights the dangers