Viral movie advertisement research

Viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use social networking services and other ways to increase brand awareness or to achieve other marketing objectives (such as making someone want to watch a film). It can be delivered by word of mouth or enhanced by the network effects of the internet. Viral marketing may take the form of video clips, interactive flash games, advert games, ebooks, brandable software, images, text messages, email messages, or web pages. 
The ultimate goal of marketers interested in creating successful viral marketing programs is to create a buzz about their media in an attempt to make people interested in their film etc. This will then increase revenue in their final product.

An example of this viral marketing is shown by the film Inception. The studios released an online game called Mind Crime. Once completed — which could be done by following QR codes linking to an online instruction manual — the film’s poster was revealed. The next level of the game shared a hidden trailer, and eventually more surreal marketing tactics were unleashed. You can still play the game over here, or you can watch the youtube video of it below.