Video looks different from film. Film looks a lot softer compared to video as film has a partly because the slower frame rate and the lack of interlacing. Both of these make movement on video look clearer and sort of strobe-like (less movement 'blur') than on film, and make them feel as though they are in 'real time' rather than looking like an actual film.
Film also looks softer because it has a much greater range of contrast and color. Video looks harsher (more contrasting and starker, more primary colors). In our film, we want a movie film-like effect rather than a video. There are certain effects you can use to achieve a more film look. These are the basic things you can do to solve this problem, not just on final cut express but on other editing software.
This video link shows you how to alter your movie to make it look more like a real film. http://www.youtube.com/watch?v=KelM0emjEKM
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