Online questionnaire reponses

These are the responses from our online questionnaire:

Research into film poster design

The film poster for Shutter Island fits the original conventions of it's genre, as it has a sense of mystery. This is achieved by only lighting half of the main character face, giving the impression that he has two sides to his personality, which then fits in with the story like, a man who leads a double personality as he tries to block out his horrific past by living his life through another personality he has created. The island itself is portrayed to be very dark and dingy, making it look scary at first glance. On a closer look, its noticeable that the island is actually made up of photographs, taking out all sense of realism and making it seem as though it should actually exist in that spot.

The posters main text simply states the name of the film, whereas directly above is the name of the biggest star in the film. This endorses the film as it makes people aware of who is actually in the film, and the more popular/famous the characters are, the more likely the film is going to do good as the actors/actresses will have a bigger fan base than unknown actors, so it would be useless naming them.

The most common reoccurring factor of any film poster are the credits at the bottom. These are printed in small, indistinguishable lettering so they don't draw the eye, and aren't the main focus on the poster. They usually just credit the director and other actors in the film, so they get mentioned in the poster.

Viral movie advertisement research

Viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use social networking services and other ways to increase brand awareness or to achieve other marketing objectives (such as making someone want to watch a film). It can be delivered by word of mouth or enhanced by the network effects of the internet. Viral marketing may take the form of video clips, interactive flash games, advert games, ebooks, brandable software, images, text messages, email messages, or web pages. 
The ultimate goal of marketers interested in creating successful viral marketing programs is to create a buzz about their media in an attempt to make people interested in their film etc. This will then increase revenue in their final product.

An example of this viral marketing is shown by the film Inception. The studios released an online game called Mind Crime. Once completed — which could be done by following QR codes linking to an online instruction manual — the film’s poster was revealed. The next level of the game shared a hidden trailer, and eventually more surreal marketing tactics were unleashed. You can still play the game over here, or you can watch the youtube video of it below.

Viral Advertising

Viral Advertising

What is viral advertising?
It is a direct marketing technique where a company uses technology like social networks, mobiles, emails, Youtube, etc to generate word of mouth publicity in the hope of creating a fad or craze. The whole purpose of film company's using viral advertising is to help increase the interest for their films, helping increase the sales.

Different types of viral advertising:

The Dark Knight - launched In 2007, Warner Brothers used a viral advertising for the new batman film, The Dark Knight. They set up a fake newspaper called 'The Gotham Times' and a website whysoserious.com 

Toy Story 3 - They launched a unique viral video campaign with fake, vintage '80s commercials for the toy Lots o' Huggin Bear, (a character in the film) Internet-only videos like one with Woody and Buzz on an IM chat and hilarious 70s-themed interviews with the Ken doll called 'Groovin' With Ken' as well as his advice series 'Ken's Dating Tips.' All of this excess creative content, as well as a Facebook applications that allowed fans to purchase advance tickets through the site and update their friends when doing so increased interest for the film.

 

 

 

The Blair Witch Project - Before YouTube, Twitter, Facebook and MySpace, 'The Blair Witch Project' set the standard for guerilla marketing done virally. The film gave the impression this was real, actual "found footage." The filmmakers and Artisan Entertainment supported that by building a website that backed this claim; they also circulated the rumours via online message boards. The film terrified audiences all the more when, in the back of their heads, they thought it might just be real.

Carrie (2013) - The new Carrie film, generated interest using Youtube with a video titled 'Telekinetic Coffee Shop Surprise' with the hashtag #FlexlikeCarrie. It shows a Carrie based prank in a New York coffee shop where a female character uses her "telekinetic" powers, like Carrie White's in the Stephen King novel allowing her to throw a man up against the wall, knock over tables and throw books off a shelf. 

The first day the prank was uploaded on 7th October, it had more than 2 million hits, boosting the Carrie movie. The films stars, Julianne Moore and Chloe Grace Moretz used their popularity and took to Twitter to share the viral prank to millions of their followers.   

 

 

 

Classifications - 15

Classification 15 powerpoint

Progress Report 2

In regards to our last progress report, we have now filmed our audience questionnaire, we've created rough story boards in line with our script, we have done research into the genre of our film and similar films. Other than our film, we have also created a 'journey' through filming, just to practice our editing skills and to get used to the programme again.
In the next couple of weeks we will look at tricky shots that we may use in our film, take location shots and may even consider starting our filming.

Audience Questionnaire Results

Go To Our Audience Questionnaire

 

Media a2 audience questionnaire EMS from shannon guthrie on Vimeo.